SBTech is the largest B2B provider of technology for online sports betting. Since its inception in 2007, the Bulgarian company has offered its clients complete betting solutions and has grown its product line to include mobile and retail-oriented goods. SBTech’s mission, according to CEO Itai Zak, is to provide operators with a variety of options for providing customers with a dynamic ‘in-play’ experience. The company’s approach is best encapsulated by its mission statement: “to provide the greatest sportsbook product available, with the necessary tools and clever extras to overcome any obstacle posed by the competitors.”
Accessibility
SBTech asserts that its package contains more than 60,000 unique events every month, more than 30 different sports, and over 150 football/soccer leagues. Fans of sports betting who utilize an SBTech-powered platform should have simple access to all of their preferred leagues, teams, and major events due to this extensive selection of content.
Although SBTech works with a number of high-profile clients worldwide, British gamers are most likely to recognize the company’s popular clientele. The company announced aspirations to increase its position on the British gaming industry in March 2015 and got a remote operating license from the UK Gambling Commission. Given that a legal commitment to annual third-party security assessments is required to obtain this license, users of SBTech’s betting software packages can rest certain that the company does not include any malicious code.
SBTech has also been a fervent proponent of the growth of the mobile betting sector, developing a “cutting-edge” HTML5-based mobile product to match the rising need for portable betting solutions. In addition, any lingering doubts about the company’s commitment to security and regulation can be dispelled by examining the design of this mobile offering. While other companies may have focused solely on practical concerns such as ease of integration, SBTech included a GPS tracker in this software to prevent unauthorized access to services.
User Experience
SBTech’s work has won numerous accolades. SBTech was recently named the winner of the ‘Innovation in In-Play’ category at the 2015 EGR B2B Awards, demonstrating that although many players are unaware that they utilize SBTech solutions, the company has a significant impact on the end-user experience.
Every day, operators utilizing SBTech technology offer “Fast-Markets” on hundreds of “in-play” events. The company’s technology enables sports fans to place exact wagers on fast-paced events and have the result resolved in within seconds. Football gamblers can wager on “what will happen in the next minute” of a game, whereas tennis enthusiasts can wager on the outcome of the next point or game. SBTech provides attractive graphical representations of match information as one of its ‘in-play’ features, allowing savvy bettors to study live data while watching and wagering.
Promotions Platforms that utilize SBTech technology are able to give punters a diverse selection of promotions; operators may produce hundreds of bets per second on important events utilizing the company’s systems and have access to advanced risk calculation tools. These devices enable betting operators to react to market changes and make judgments in real time, so boosting the possibility that the house will feel confident enough to make substantial wagering offers.
As ‘in-play’ sports betting gets traction and players’ expectations rise, the addition of distinctive new features will become increasingly crucial in the operator-led battle for market dominance. SBTech has recently launched a brand new ‘cashout’ function alongside partnerships that would enable its customers to incorporate high-quality live feeds on their websites.
Support and Safety
The company’s individualized approach to customer support contributes significantly to SBTech’s popularity. SBTech’s dedicated support team is available to answer questions from clients’ customers, despite the fact that almost all clients have their own customer support teams; given that they would otherwise have no contact with these customers, it is safe to conclude that the company goes above and beyond. SBTech also handles hosting and server maintenance for clients, so it’s no wonder that major corporations have sought out the company’s services.
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